More September. Mallomars. — thehummingbirdpost.com

Sep 24

Sep 24 More September. Mallomars.

Desserts, Life Ramblings, Love, Sandra Novick

Mallomars.

Another thing about September... Mallomars. You know. Those cookies made by Nabisco with the graham cracker bottom, then marshmallow with that rounded top, all covered with dark (NOT MILK) chocolate? Ring a bell?

Mallomars were my brother Jeff's favorite cookie, not just when we were little, but all his life. He would always get pretty pumped when the Mallomars made their entrance to 110 Ronnie Drive, way back then. Personally, I could take them or leave them, kind of like smores--sorry all you campfire lovers.

I think Jeff was a little put off by my disinterest, and as the ultimate selling point, he told me just so I would know--big brother to little sister--"You know Sandy, we don't have Mallomars in the summer."

Truthfully I had never even noticed. He continued, "They are the only cookie you buy in the supermarket that we have to wait for the cool weather for..."

Wait for it. "... so the chocolate won't melt. That's one reason that they're so special." "Oh," I said, really not that impressed, but OK.

Of course, that might have been the spark of my interest in marketing (or not!), kind of like the bottled water phenomenon I researched as the segment evolved. Although there was undoubtedly refrigeration in trucks, and air conditioning in stores, Nabisco kept with the "tradition" that started back in 1913 when the cookie was created. And then for an entire century, children and adults alike, built up the demand for Mallomars that come September, exploded--supermarkets couldn't keep them on the shelves! I think that's marketing, no?

But going full circle, truth be told, when I walk into the grocery store and see the "stands" of Mallomars looking like a celebration in the aisle, I get enveloped in an overload of that September feeling. I don't even give a thought to the marketing genius that keeps them there, I only remember Jeff, the greatest Mallomar lover of them all.

Hats off to my sister-in-law Renee, who comes in second place on the Mallomar lovers list.

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Sandra Novick

Somehow, the world cooperated as Sandra Novick steered and stumbled her career into a path that combined her interests and talents in the arts, writing, analytics and business. She admits to mostly loving her 20 years in the CMO position in banking, and to being a closet data geek. Website development called out to her, as it allowed her to integrate these disciplines. Sandra directed the development, design, infrastructure and functionality of several corporate sites.

Upon deciding to move on from banking to a new chapter, what better to do than merge professional and life challenges through founding and building a blog that would allow her to connect with and connect to each other, and you, many of the talented people she was able to surround herself with over the years?

On a personal note, Sandra is also known to be an excellent friend, a steady cook, and to enjoy fine wines, delicious food, a smart read, and good conversation. She proudly dedicates everything positive about thehummingbirdpost to her crazy smart and funny brother Jeff.